Tag Archives: Instagram

Art by Instagram – Sharing your Artistic Streak with the World: Colours and Seasons

I love images – photographs, paintings, evocative writing,
and art that create the essence of something real, whether abstract or realistic.
I’m an artist of words, pictures, photographs, and sculpture,
and Instagram has been one of the ways I share my creativity with the world.

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I enjoy capturing moments and photography is the easiest way to do that, even easier since the advent of digital cameras, apps, and editing software.  Beautiful images soothe the soul, and I love being able to share them so readily.

Recently, as I scrolled my Instagram feed, I noticed how the seasons rule the colours in my photographs. It’s easy to recognise the season by the colours rippling through the collections of pictures. It’s subtle, but it’s there…

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Spring © Lisa Shambrook

Spring erupts across the pictures in deep bluebell lilacs, pale pinks and white of daisies, and blossom and spring flowers, daffodil yellow and clean greens with new growth and hope.

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Summer © Lisa Shambrook

Summer hails with beaches, blue sky and crashing ocean waves, deep rose pinks, lilacs and summer flowers, and magical rays of sunshine.

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Autumn © Lisa Shambrook

Autumn brings deep berry red, gold, russet, crimson, and brown of crunchy, fallen leaves, warm colours and cosy pets, scarlet apples and night lights, and shimmering silver frost.

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Winter © Lisa Shambrook

Winter arrives with night-sky indigos and blues, glittery frost and gleaming snow, jewel tones and hot chocolates, bare trees and the colours of cold and chill and warm blankets.

The seasons have their own colours and tones and I love being able to scroll through them…

You can find me on Instagram @lisashambrook and I share more pictures on Flickr.

Which season owns your favourite colours?  

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How to Create a Strong Author Platform that Works for You

How do you create a positive and visible author platform?
How do you bring readers to you instead of having to search them out?

How to Create a Strong Author Platform that Works for You - The Last Krystallos
Having published, with or without the help of Traditional Publishing, you will need a platform. The book market is saturated and if you publish and sit back waiting for people to find you and your books, you may be waiting interminably. Even traditional publishers require a huge amount of author input and rely on you having a good social media platform to begin with. So where do you start?

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I began with Facebook. I had a personal account with strong privacy settings, but that won’t inform the world about your books beyond your friends and family. So, you’ll need a Facebook Page. There’s a lot of debate about whether Facebook’s algorithms make Pages worthwhile, but it’s still a good place to start and build up a following. It’s important to note that unless you and your followers/likers interact it’s unlikely your posts will be seen, so make an effort to interact and post regularly.

Facebook allows you to add several great functions to your Page. The Call to Action button allows you to add a link to your shop/Amazon, so people can immediately find your product. Add the Author Marketing App so you can add your books either manually or via their ISBN and have easy access to all your books from your Facebook page.   

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Then there’s Twitter. I cut my teeth on Twitter before anything else. I wanted everyone to know about my book so joined Twitter – I will be forever grateful, though, that I never crammed my twitter feed with my books above interacting. There it is again that word – interact – the most important word on social media. Even if you’re only using social media for marketing, you are building relationships first and foremost. Don’t underestimate the value of friends and relationships online.

Make sure your Twitter Bio is strong, a brief introduction to you and your audience. Add a link directly to your books or website or blog whichever is your primary source for information and sales. And Twitter is the Queen of Hashtags so use them – in your bio and in your tweets – to help people find you and your content.

Some Twitter etiquette advice:
Don’t be the person who Tweets endlessly about your books and nothing else – and don’t RT endlessly everyone else’s books. People will tire of a stream of book ads and will either turn off your RT’s or unfollow you.
Don’t use DM (Direct Messages) unless you are actually contacting someone for a reason, and not to advertise yourself. If you DM me as soon as I follow you with ‘Thanks for following you can find my books (here) and my FB page (here) and please buy my books – because I’m getting desperate…’ then I will unfollow you. Direct Messages are almost sacred and should be used sparingly, as such. By all means when you’re followed tweet the new follower with a welcome message and interact with them, but don’t use DM’s unless you are asking them something that can’t be shared publicly.
I will also unfollow those who Tweet ‘I’ve had 26 unfollowers today – I know who you are…’  Nobody cares who follows or unfollows you and if I see you using this app when I check out your feed before following, you’ll have lost me straight away.
Some people believe Twitter is all about numbers and how many followers you have. Maybe that works. However, I follow someone because I’m interested in what they might have to say not because I just might, and might is the operative word, sell you something. If I had hundreds of thousands of people to follow I’d never be able to interact and to create friendships and relationships, and for me Twitter gave me friends and a writing community which I adore.

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Google+ is important, more because its content is indexed and it helps you raise your profile and online rankings. I don’t understand a lot about SEO, but I do know that if someone shares your content on Google+ that post will rank higher and can be found within the hugeness of the web much more easily. I find Google+ difficult to work with, but persevere and benefit from it. Create your Brand Page or personal page in a similar way to Facebook and interact.

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Your Amazon Author Page is of utmost importance when you’re starting out. It shows up with your books on their sale pages on Amazon and adds dimension and interest. Think about when you search for a book on Amazon – when it comes up you read the blurb and scroll to check out the author. This is their Amazon Author Page. Go to Amazon Author Central (and there are several: .com, .co.uk and other countries) and fill it out. Link up your blog on the .com site and add your author photo and books. People can also follow you and get updates when you release a book.

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The next few social media sites are more optional, but worth signing up to and using. Of these Pinterest is the most useful and fun. Pinterest is a giant online noticeboard, you can pin pictures and return to them whenever you wish! Each picture should link to an article or blog post from whence the picture came. Many links are broken on Pinterest, but you can utilise Pinterest by adding great pictures to your own blog posts and adding a ‘Pin It’ tag. Make sure any pictures you use are yours to use and don’t fall foul of copyrights.

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Other useful sites are Flipboard, Stumbleupon, Snapchat and Tumblr. I also love Instagram. Instagram is becoming more useful for marketing as you can post your own ads and personal interest pictures for your followers. Who doesn’t like knowing more about their favourite author’s personal life and what makes them tick or what inspires them? You can share your Instagram pictures on most other social media and spread the love!

Blogs are the best way to get your writing out there and to find new readers. I began blogging on Blogspot, posting my Flash Fiction to a number of sites I followed: Five Sentence Fiction, Visual Dare, Mid Week Blues Buster to name but a few. These sites and exercises helped me to hone my writing and my skills and made me a far better writer than I was. Slowly, my own writing took over my time and my flash fiction decreased.

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I re-evaluated my blog and transferred it to WordPress, a site I find much more writer friendly. I had no idea what to post, but blogging is an important way to keep a presence on the internet and to keep my writing public. Often, we writers sit at home and churn out the words, but until a book is released no one sees us and blogging can keep you in the public eye. I decided to pick a few subjects that I loved and wanted to write about, and that fit well with the books I had or was writing. I chose to write about Nature; Mental and Emotional Health; Positivity and Dreams; and writing and reading. Mixed in would be fun posts about whatever took my fancy and flash fiction! I adore nature, the outdoors and its beauty, and nature inspires my writing a great amount, and it meant I could add my own photographs and pictures of flowers and trees! Mental health and reducing its stigma is personally important and I would be able to share my own issues and helps. Dreams and fighting for what you believe is another passion of mine, and all three of these subjects are paramount in my ‘Hope Within’ books, so I love writing and sharing about them!

It’s up to you what you blog, the most important thing is to choose what you love, what’s important to you, and not to get bogged down. You need to love what you’re writing about.

A few tips on blogging:
Love what you write.
Know what you write.
Link back to great sources.
Get and be guest bloggers.
Use your own photographs and pictures to avoid copyright issues, or find free image sites.
Be consistent, in both posting and how you post. Your blog will become part of your brand.

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Your website is a first stop for most of those searching for you online. They might have seen your business cards, ads, or just heard about you. They need to be able to find you.

Your website might be your blog too. Make sure it’s clean, strong, and consistent with your brand.
I choose to have a Weebly website and a WordPress blog, both link easily to each other via one click. Be sure they do, like me your blog may be named differently to your personal brand, and it needs to be linked. People may find you via your website or blog, so make sure all your social media are linked on both sites. Links to your other media are imperative. Keep them clean and easy to find.

I have several pages on my website: a home page with ads and my author picture; an about page; a book page with links to all my publications; a page of reviews – you can see what readers have thought about my books; a news page; an extras page with downloadables, gallery, fun facts about me, and a few snippets of my flash fiction – try before you buy; and a contact me page with my media kit. I then have direct links to my Blog and Etsy shop!  Make your website fun, informative and accessible.

Once you’ve decided what platforms are important to you, stick with them. You may start using Pinterest and decided it’s not for you. There are no right or wrong answers. No one will force you to interact on Twitter if you hate Twitter! Many people will tell you they sell enough books purely by blogging, or whichever social media suits them. Many will tell you they can’t sell any books despite having every social media set up they can find. You need to learn what works for you. Unfortunately to sell books, you need to market and unless you have a great deal with a publisher right behind you, that job is going to be yours.

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My last tips are:
Consistency is vital. Use the same author photo across the board on your public platforms. I have a different personal profile pic for my own Facebook, but that’s mine, not my author profile.

On the same note, use the same name. I used to call myself LastKrystallos on Twitter, and you’ll still find The Last Krystallos as my blog name, but changing all my social media to Lisa Shambrook means that I’m much more easily searchable and discoverable. Though my blog is still called The Last Krystallos, you will see that my name and author picture are very visible.

Intersperse your links to your books/blog posts/ads etc with genuine conversation and interaction especially on Twitter and Facebook. You are a person, not a repetitive bot, let people get to know you. If I like someone I’m 100% more likely to buy their writing than if they bombard me with ads and links. Interact.

I hope some of this will be useful to you and will help you create your online presence.
I hope that you’ll interact and discover friends and supporters like I have,
who will delight in both your words and in you yourself!

Let me know if you have any further platform building tips?

Instagram vs Streamzoo…Photo Apps

Photograph by Lisa Shambrook (Please do not use without permission)
I have a thing for beautiful images and I enjoy manipulating photographs, so when I got my smartphone one of the first apps I picked up was Instagram, a popular basic photo editing app, and I was keen to experiment! 

I like taking photos, from snapshots to more arty work, so when Bekah blogged about several editing apps here on bekahcat.blogspot.co.uk I thought I’d get in on the act…

After using Instagram for a while, she found a new app called Streamzoo and I quickly tried it out myself. My problems with Instagram are that it’s very basic, and I found myself wanting a greater variety of effects as I used it. I didn’t want all my photos necessarily square either! Now don’t get me wrong, I love Instagram; particularly ‘Amaro’ and ‘Earlybird’ for washed out effects, ‘X-Pro’ and ‘Lo-Fi’ for vibrancy and colour, ‘Brannon’ for a darker look and ‘Nashville’ who wouldn’t like the movie border effect?
But, sometimes I wish the borders could be interchangeable with the photo effects.
I’ve also had a problem with Instagram not fully uploading the edited picture at times. Resulting in only half a picture ready to be posted with the rest blacked out. I cannot find a resolution to this problem, and it appears to be associated with Samsung phones. Grrr. And you may quickly realise that Instagram is not a company easily contacted. Its online presence is extremely minimal, with only a homepage and basics, everything is done on your phone or tablet.

So, to Streamzoo, it’s easy to find and download, via your application store, and sign up to. You choose a photo in the same way as Instagram and then you see the differences. Its first page allows you to choose the crop you desire: none, custom, square etc then you move to the next page and choose your filter, using the tab at the base of the screen, these are like the Instagram filters but with a more arty feel, I loved the ‘Masterpiece’ filter. There are several B/W, sepia options, including a favourite of mine ‘Classical’ an ‘old’ texture.
After that comes your choice of border, again by clicking the tab at the base of the screen. There are fifteen borders, again much more artistic and varied. Then there is a Tilt-Shift option, which was new to me, but can change the whole definition of your photograph, picking out areas to highlight. Lastly you get the option to play with the colours, hue, saturation etc of your image before naming and uploading your finished picture.
Streamzoo is a little harder to figure out on the social aspect, Instagram is easy, upload and it’s published to your stream and all those following you can see it. From there you can share it online. Streamzoo is not set up well for social networking. You need followers, but it is less well-known and harder to find followers, though once you have five followers you can actually use the app at home on your computer/laptop as well on your phone or pad!

So here are my experiments:

Photograph taken by myself with a standard digital camera on macro setting and no photoshopping.
Instagram, cropped with ‘Hudson’ filter and border.
Streamzoo, no cropping, ‘Masterpiece’ filter and ‘Fancy’ border.
Three images with different looks. And just for good measure I thought I’d show you one of Streamzoo’s B/W options:
Streamzoo ‘Classical’ with ‘Curl’ border.
I tried using this photo with Instagram too but it wouldn’t fully upload, perhaps a problem that Instagram may fix in the future…
So…have a go, download, upload and have fun…and follow me on either app as: lastkrystallos 
Note: All photographs (except logos) by Lisa Shambrook 
(Please do not use any without permission)