When you grow up losing yourself in books you can’t help but have an affinity to the written word that will last a life time. Amaranth Alchemy’s brand of creativity involves rescuing old, unwanted and damaged books breathing new life into their pages.
My daughter, Bekah, and I recently embarked on a new adventure and created Amaranth Alchemy and we’d love to introduce you to our work!
Both of us spent our childhoods engrossed within the adventures laid down on pages; words that took us away and threw us into other worlds, other lives and allowed us to escape and experience so much more than our own small worlds could let us! I was the proverbial bookworm, never happier than when I was curled up with a good book. I loved searching my local independent bookstore for second hand books I could spend my pocket money on. The shop owner helpfully rescued tattered copies of The Famous Five and each of The Silver Brumby books so I could immerse myself amongst my favourite things!
My book collection grew and I was always saddened when my beloved books began to fall apart, spine glue disintegrating, pages slipping out, accidents, a book left out in the rain, pages torn, and general wearing out. I kept a lot of my books, reluctant to release them, and unable to throw them away, despite having bought a better condition copy! Over the years my old books vanished to charity, or final acceptance of the dreaded bin, sacrilegious!
These days charity shops are overrun with books, too many to sell or recycle and many are pulped. Those that don’t make charity are often thrown away to rot in landfill.
Bekah and I decided to do something about these lost and abandoned books and created a rescue service!
Our choice of name epitomises our ethic…unfading creation
Amaranth: a purple flower whose name derives from the Greek ἀμάραντος (amarantos) which means ‘unfading’ and is what books are, unfading stories, and Alchemy: a magical process of creation, turning old books into new.
The vintage book pages we use in our craft are currently sourced from the Healthy Planet (a charity that gives away donated books preventing them going to landfill or being pulped) or from books lost within the dusty back rooms of charity shops or donated to us. Each item we make breathes new life into old pages.
We promise never to take pages from new books unless they are irrevocably damaged!
You can have a chance to win the necklace above! It’s our very first giveaway and all you need to do is pop over to Facebook and ‘like’ our page Amaranth Alchemy, like and comment on the Giveaway photo…very easy and Mrs Tiggy Winkle is waiting for a lovely new home…could it be yours?
Even if you don’t win…you can have 15% off in our Etsy shop until the 15th October 2014...use the code above when you go through to pay for your purchases. Go and take a look and end up with a beautiful package delivered to your door!
Amaranth Alchemy is a mother and daughter team who adore words and art of every kind.
Lisa is an author, photographer and an all-round artsy dreamer. Her first novel ‘Beneath the Rainbow’ is available to critical acclaim. When she’s not writing her second and third novels she can be found tinkering with other arty projects.
Bekah is an artist and designer by trade, spending time as a Make-Up Artist out on photo shoots, and designing websites, logos and all manner of arty things. She can be discovered at Masterpiece Artistry.
Lisa and Bekah have an eye for all things of natural beauty and a talent for putting creative arts together.
Oh, I so want that Dream necklace! You two have put together a beautiful shop.
Thanks Amanda! I have one of the necklaces, with the word Dragon and its definition! We had to test drive them first 😉
This is so brilliant what you two are doing!! Love the idea! 🙂 All the very best!
Thank you so much for taking a look Akaushiva x